Dato Louis Chai, founder of Upicon Group, rose from humble beginnings in a farming family in Jeram, Perak. Despite financial hardships and limited academic success, he worked tirelessly in Singapore and Taiwan to fund his education. His entrepreneurial journey began with direct selling, eventually leading him into property development. After early setbacks, he founded Upicon in 1997, focusing on affordable housing and revitalizing Malay Reserved Land. Chai values perseverance, family, and teamwork, emphasizing entrepreneurship as a partnership. Today, he leads with a vision of shared success, planning to pass ownership to employees while continuing to build trust and long-term impact.